One of the most common reasons people ignore brand guidelines is simply because they don’t know where to find them. Use plain English and explain everything simply and clearly, giving enough detail to explain without being exhausting. Alongside all the dos, don’ts, and how-tos, include real-world examples. Helpful brand guidelines don’t just tell – they show. To get started, simply import this template into Nuclino and modify it to fit your own brand. Originally published here: Branding Guidelines | Spotify for Developers. Their guidelines cover everything, from their logo and colors, to naming and communication, yet it's still short and simple. Spotify offers a great example of how to document and structure your brand guidelines. They help designers, developers, and marketers all stay on the same page, presenting a unified image of your brand and your company to the public.

Consistent guidelines ensure that your brand is always communicated in a uniform way, even when you have different teams working on product design, customer service, marketing, and sales. It codifies how you, as an organization, present yourself to the world and communicate your personality.īrand guidelines will be referenced by everyone who touches your brand, internally or externally, which is why consistency and clarity are critical. Brand guidelines are, in essence, your company’s manual on how to “use” your brand.

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